Live Nation and Diversified Production Services (DPS) have been enlisted to produce a 39-day fan festival for the FIFA World Cup, which is coming to North America next year.
Liberty State Park in New Jersey has been selected as the festival site due to its proximity to MetLife Stadium, which will host eight of the FIFA World Cup 2026 matches between 11–19 July 2026.
As part of the FIFA Fan Festival NYNJ, LN will programme several “premier concerts” on non-match days, “creating marquee moments that celebrate the intersection of soccer, music, and culture,” according to a press release.
Tens of thousands of fans are expected to attend the event, which will also include soccer challenges, real-time match broadcasts and interactive fan activations.
“The depth of experience Live Nation and DPS bring will ensure success in transforming NYNJ into one big block party”
As previously announced, Global Citizen will produce the 2026 FIFA World Cup Final Halftime Show at MetLife Stadium, NJ, on 19 July 2026. Chris Martin and manager Phil Harvey will help select the list of acts that will perform at the international football showpiece.
“The FIFA World Cup 2026 is one of the world’s most prestigious events and an unparalleled opportunity to highlight the region’s diversity and deliver unforgettable fan experiences,” added Geoff Gordon, Chairman of Live Nation Northeast Region. “We’re honoured to support the NYNJ Host Committee on this historic moment.”
Production company Diversified Production Services will handle most of the logistics of the FIFA Fan Festival, said Darren Pfeffer, president of DPS, who said in a statement, “The FIFA World Cup draws billions of viewers from all over the planet, and the FIFA Fan Festival NYNJ will enable hundreds of thousands of fans to experience it in an immersive way.”
Christie Huus, chief events officer of the FIFA World Cup 2026 NYNJ Host Committee, added, “There’s nothing more powerful than bringing people together, and the FIFA World Cup will ignite our region with energy and excitement. The depth of experience Live Nation and DPS bring will ensure success in transforming NYNJ into one big block party.”
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The post Live Nation to co-produce World Cup Fan Festival 2026 appeared first on IQ Magazine.